“Editor, Reader, and Value for Money in Young Folks” appears in the Autumn 2022 issue of Victorian Popular Fictions. In this article, Madeline explores some of the ways in which the paper’s editors built their community of readers, explained changes to the paper’s length, format, and price and incorporated reader contributions to promote circulation. Through an examination of interactions between “the Editor” (James Henderson’s editorial team) and readers of Young Folks, she charts a concerted effort to keep readers persuaded that every change made to the paper was in service of value to the consumer.